Terms of Use

Terms of Use

Please read these Terms of Use (“Terms of Use”) carefully. Strive Asset Management LLC (“Strive”) is an investment adviser registered with the U.S. Securities and Exchange Commission.

Strive owns and operates the investment advisory portions of this website, www.strivefunds.com (“Site”). By registering for, logging into, visiting and/or otherwise using the Site in any way, you indicate that you understand and intend these Terms of Use to be the legal equivalent of a signed, written contract, and you accept these Terms of Use and agree to be legally bound by them. If you do not agree to these Terms of Use, please do not access this Site or any pages thereof.

Reservation of Rights

We reserve the right, at our discretion, to change, modify, add, or remove portions of these Terms of Use at any time. Your continued use of the Site following reasonable notice of such modifications will be conclusively deemed acceptance of any changes to these Terms of Use. You agree that notice of changes to these Terms of Use posted on the Site constitutes reasonable and sufficient notice. At all times, you are bound by the then-current version of the Terms of Use and of all applicable laws.

Use of Content

This Site is available for informational purposes only. Posted content and information, as well as access to this Site, does not constitute any provision of services or products by Strive.

No Offer or Advice

The information provided is for informational purposes only. It does not constitute any form of advice or recommendation to buy or sell any securities or adopt any investment strategy mentioned. It is intended only to provide observations and views of the author(s) at the time of writing, both of which are subject to change ay any time without prior notice. The information provided does not have regard to specific investment objectives, financial situation, or specific needs of any specific person who may read it. And investors should determine for themselves whether a particular service or product is suitable for their investment needs or should seek such professional advice for their particular situation.

Any reference made, either directly or through content posted to this Site, to a particular security or company is not an endorsement by Strive of that security or Company or a recommendation by Strive to purchase or sell such security.

Certain statements made on this Site, either directly or through any content provided herein, may contain “forward-looking statements” which can be identified by the use of forward-looking terminology such as “may”, “will”, “should”, “expect”, “anticipate”, “target”, “project”, “estimate”, “intend”, “continue” or “believe” or the negatives thereof or other variations thereon or comparable terminology. Because such forward-looking statements involve risks and uncertainties, actual results of Strive may differ materially from any expectations, projections, market outlooks, estimates or predictions (collectively, “Predictions”) made or implicated in such forward-looking statements, and all Predictions contained herein are subject to certain assumptions. Other events which were unforeseen or otherwise not taken into account may occur; these events may significantly affect the returns or performance of any investment strategy. Any Predictions should not be construed to be indicative of the actual events which will occur. Strive assumes no obligation to update any forward-looking statements or information contained herein.


Past performance is no guarantee of future results. Investments involve risk, including the risk of loss of principal. An investor could lose all or a substantial amount of their investment. Equities may decline in value due to both real and perceived general market, economic, and industry conditions. Investments are not deposits or obligations of, or guaranteed or endorsed by, any bank, and are not federally insured or guaranteed by the U.S. government, the FDIC, the Federal Reserve Board, or any other agency.

Please contact your financial professional about any investments, including any restrictions that may be associated with your particular plan.

Social Media

The opinions and views expressed media sites are those of Strive and are as of the date published and are subject to change without notice. Our social media sites are owned by third parties unaffiliated with Strive. They are for information purposes only and should not be used or construed as an offer to sell, a solicitation of an offer to buy, or a recommendation to buy, sell or hold any security, investment strategy or market sector. No forecasts can be guaranteed. There is no guarantee that the information supplied is accurate, complete, or timely, nor are there any warranties with regards to the results obtained from its use. Past performance is no guarantee of future results. Investing involves risk, including the possible loss of principal and fluctuation of value. We do not provide specific investment advice or offer recommendations. Information provided is not intended to be and should not be considered tax, legal, or accounting advice.

Follows, retweets, replies, “likes”, links to, or any interaction with third-party content in no way constitutes Strive’s endorsement of an individual or entity. Additionally, third-party opinions and comments presented on our social media pages do not represent the opinion of Strive. To ensure we meet the regulations governing our industry, Strive reserves the right to remove anythird-party comment that contains reference to the investment merits of Strive, or those that could be construed as an investment testimonial or endorsement of our products, services, or our employees.

Strive, in our sole discretion, may remove comments that are clearly off-topic, make unsupported claims, promote unrelated content or spam, or are believed to be unlawful, abusive, offensive or inappropriate. Strive does not control, is not responsible for and does not expressly or otherwise adopt or endorse any comments, opinions or expressions made by social media users. Strive accepts no responsibility for content on third-party sites.

Please keep in mind that social media platforms are public spaces. We encourage you to read the terms within each social media site to protect your privacy. Please avoid posting personal or confidential information specific to your account or relationship with Strive. Please contact Strive with any questions or contact your financial advisor to assist you. Nothing on these pages is intended to be, nor should be considered, a solicitation or offering of any investment products or services to investors residing in any jurisdiction where the offer or solicitation would be unlawful under the securities laws of such jurisdiction. Investors should carefully consider investment objectives, risks, charges, and expenses before investing. Please read all documents governing the investment carefully before making any decisions.

No Reliance

Strive has taken reasonable care to ensure that the information contained within this Site is accurate. No representation or warranty (including liability towards third parties), expressed or implied, is made as to its accuracy, reliability, or completeness by Strive or their contractual partners. Opinions and any other content are provided by Strive for personal use and information purposes only and are subject to change without notice. Nothing contained in this Site constitutes investment, legal, tax, or other advice and is not to be relied on in making an investment or other decision.

No Warranty

The information and opinions contained on this Site, including hyperlinks or references to other sites, are provided ‘as is’ without any warranty of any kind, either expressed or implied, to the fullest extent permissible pursuant to applicable law. You are responsible for evaluating the adequacy, accuracy, reliability, merchantability, non-infringement, completeness of any information or the content available on the Site or fitness for any particular purpose with respect to the Site or any of its content.

Links to Third-Party Websites

The site may include links to third-party websites. Since we do not control third-party websites and are not responsible for any information you may provide while on such sites, we encourage you to read the privacy policies on those websites before providing any of your information on such sites.

Liability Waiver

Neither Strive nor any of their respective directors, officers, registered representatives, or employees, nor any third party vendor, will be liable or have any liability, whether in contract, tort, strict liability, or otherwise, for any direct, indirect, incidental, consequential, punitive, or special damages arising out of or in any way connected with your access or use or inability to access or use Site or reliance on the content, or any failure of performance, interruption, defect, delay in transmission, computer viruses, or other harmful components, or line or system failure associated with the Site, regardless of our knowledge thereof.


You hereby indemnify, defend, and hold Strive any of their directors, officers, registered representatives, employees, and third-party vendors harmless from and against any and all liabilities, judgements, fines, damages, settlements, and costs (including reasonable attorney's fees and disbursements) incurred in connection with any claim arising out of any breach by you of these Terms of Use or claims arising from your use of the Site.

Online Privacy Policy
Last Updated: January 25, 2024

This Online Privacy Policy describes how Strive Asset Management LLC and its affiliates (“Strive”, “we”, “our”, or “us”) use and share the information we collect or receive from or about you when you visit https://www.strive.com/ or www.strivefunds.com (our “Websites”).

This Policy describes the types of information we may collect from you or that you may provide when you visit the Websites and our practices for collecting, using, maintaining, protecting and disclosing that information. This Policy applies to information we may collect on the Websites. This Policy does not apply to information collected by any third parties, including through any application or content that may link to or be accessible from, or on, the Websites. This Policy also does not apply to information that may be collected by us offline or through any other means, including on any other website operated by Strive or any third party.

Information We Collect About You

We may collect information about you in various ways. Some of this information may be considered “personal information” under applicable law. The personal information that you provide and that we collect or receive from you depends on the context of your interaction with us and our Websites, the choices you make when you use our Websites, and the features that you use.

You may provide information to us directly. For example, you provide information to us when you express an interest in obtaining information about us or our products or services, communicate with us or complete contact information or other forms on our Websites. Some of the information you provide to us may, for example, include the following: Name,  address, email address, and telephone number, among other information. 

You may provide information to third parties who act on our behalf. We collect and receive information when you provide your information to our third-party service providers and other partners who we engage to assist us in providing services to you. Such third parties may include website providers. The information collected by such entities may include your name, contact details, IP address and other online identifiers.

We collect information from you automatically through tracking technologies. When you visit our Websites we collect certain information from you automatically.  We may collect this information through cookies, web beacons, tags and scripts and other tracking technologies. We may combine this information with other information we collect about you on our Websites or via other sources.

The information we collect automatically may include the following:

•    Your IP address.
•    Your device identifier.
•    Advertising identifiers.
•    Your location.
•    The type of browser and/or operating system you are using.
•    The domain name of your Internet service provider.
•    Information regarding when you access or how you use our Websites.
•    The URLs of the pages that you visit and information regarding how long you use various pages or aspects of our Websites.

For more information regarding how we and third parties we engage may collect information from you automatically via cookies and other tracking technologies, please see Cookies, Online Tracking and Interest-Based Advertising below.

We collect information that you provide to us via social media platforms and other third-party services. We collect and receive information from you when you interact with our social media pages, accounts or via posts you make on social media and other third-party platforms (“Social Media Platforms”). This may include demographic information about users who “follow” our pages or information regarding how you engage with us, such as when you “like” our content. For more information, please see Social Media and Other Platforms below.

How We Use Your Information

We may use the information we collect from you in a variety of ways, including:
•    To present our Websites and their contents to you and to operate our Websites.
•    To deliver the information, products, or services you have requested from us.
•    To reach out to you about and market or promote new information, products, or services to you that we believe you may be interested in.
•    To communicate with you, including to notify you about changes to our Websites or products or services.
•    To help us improve our Websites and deliver a more personalized experience. This includes enabling us to estimate and analyze our audience size and usage patterns, store information about your preferences, speed up your searches and recognize you when you return to our Websites.
•    To deliver interest-based advertising to you. Please see Cookies, Online Tracking and Interest-Based Advertising below for further information about our and third parties’ use of cookies and other tracking technologies to provide you with relevant ads on our Websites and other sites, and information about how to disable cookies and make other choices related to targeted advertising.
•    To carry out our obligations and enforce our rights arising from any contracts entered into with you. This includes for billing and collection, and as we believe is necessary or appropriate to protect, enforce or defend the legal rights, privacy, safety or property of the Websites, its employees or agents, or other users or to comply with law.
•    In any other way we may describe when you provide the information, or otherwise at your direction or with your consent.
•    As permitted by law or as we may notify you.

How We Share Information

We may share the information that we collect pursuant to this Online Privacy Policy as follows:

•    With our affiliates.
•    With our service providers, business partners and vendors. These parties may include companies that host our Websites, provide web analytics, perform data processing, distribute emails to you, serve interest-based ads or measure ad performance, or help us communicate with you.
•    When you request any of our products or services. We will share your information to the extent necessary or appropriate to fulfill your request.
•    When required to do so by law. For example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement or regulatory agency’s request.

In addition, please note that if Strive or any of its affiliates, subsidiaries or lines of business is merged, acquired, divested, financed, sold, disposed of or dissolved, including through merger, consolidation, sale or divestiture of assets, the relevant customer database, including personal information we may possess about you, and information collected pursuant to this Online Privacy Policy, may, in whole or in part, be sold, disposed of, transferred, divested, or otherwise disclosed as part of that transaction or proceeding.

Cookies, Online Tracking and Interest-Based Advertising

Cookies and Other Tracking Technologies

We and third-party partners we engage may use cookies (i.e., small text files that are stored on your browser, computer, or mobile device), web beacons, pixel tags, browser analysis tools, server logs and other tracking technologies to automatically collect information, including personal information such as your IP address, from your browser.

Our Websites use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be accessed every time you use our Websites.

Our Websites use cookies and other tracking technologies for a variety of purposes, including functional, analytics, and advertising purposes. For example, we, our service providers, and other partners we engage may use cookies and other tracking technologies:

•    For functional purposes, such as to provide the Websites and their contents to you.
•    For analytics purposes, such as to provide us with information about which portions of our Websites are the most popular, enabling us to see what web pages a user visits and how much time a user spends on each page.
•    To personalize your experience on our Websites (e.g., to recognize you by name when you return to our site, to save your password in password-protected areas, or to tailor content, or product and service offerings to you).
•    For advertising purposes, such as to provide advertisements to you (known as interest-based advertisements) that we or third parties believe may be relevant to your interests.

Google Analytics

Our Websites may use Google Analytics, a web analytics service offered by Google. You may learn more about Google’s practices with Google Analytics by visiting Google’s privacy policy at

Interest-Based Advertising and Third Party Rights to Your Information

We may partner with third-party companies in an effort to serve targeted, interest-based advertisements to you. We may permit our third-party partners to obtain information about you when you use our Websites. This information includes your IP address, mobile device ID, and advertising ID. Such information is obtained through cookies and other tracking technologies. Our third-party partners and others may collect similar information from you across other websites and over time. We, our third-party partners, and others may use this information to engage in interest-based advertising and display ads or other targeted content to you that is believed to be relevant to you based on your use of our Websites, other sites, and other information we may collect about you. Such ads and targeted content may appear on our Websites and/or across other domains.

We take steps to contractually limit the rights our third-party partners have to the information they collect from you via cookies and other tracking technologies. However, we may grant some of our third-party partners independent rights to your personal information (e.g., your IP address), including rights to use your personal information for their own purposes. In such cases, we do not control those third parties’ further use of your personal information and such use is governed by those third-parties’ respective privacy policies.

Your Choices:
You can generally manage your cookie preferences through your web browser. Most web browsers will tell you how to stop accepting new cookies and how to disable existing cookies. For more information regarding how to manage your preferences, please consult the information made available by your particular browser or visit www.allaboutcookies.org.

With respect to Google Analytics, you can also view Google’s currently available opt-out options at https://tools.google.com/dlpage/gaoptout in an effort to opt out of being tracked by Google Analytics.

Please note that if you choose not to accept cookies, you may be unable to use certain features of our Websites. In addition, you may still receive advertisements on our Websites; however, they may not be as relevant to you.

Social Media and Other Platforms

You may choose to engage with us on Social Media Platforms. We collect and receive information from you when you interact with our social media pages, accounts or via posts you make on Social Media Platforms.  If you choose to make any of your activities or other content available through a Social Media Platform, including on our pages, or you engage in other activities in connection with a Social Media Platform, your friends and followers on those Social Media Platforms that you have enabled, and potentially the general public, will be able to view those contributions and activities. Please remember that the manner in which Social Media Platforms use, store, and disclose your information is governed by the policies of such third parties. Strive is not responsible for the privacy practices or other actions of any Social Media Platform through which we may engage with you.

Links to Third-Party Websites

Our Websites contain links to third-party sites and services whose privacy practices may be different than ours. We may also allow you to connect with other third-party sites and services. We are not responsible for the privacy practices of third-party sites and services and you should consult the other third-party sites’ and services’ privacy policies in order to better understand their privacy practices.


Strive takes seriously the obligation to safeguard personal information. Strive has implemented procedures that are designed to restrict access to personal information to its personnel who need to know that information to perform their jobs. Physical, electronic, and procedural safeguards are in place to guard your personal information.

Children’s Privacy

Our Websites are not intended for users under the age of 16, and Strive does not knowingly collect information from anyone under the age of 16. No one under the age of 16 is permitted to access or use our Websites or provide us with personal information.

Changes to the Online Privacy Policy

From time to time, Strive may update or revise this Online Privacy Policy. If there are changes to the terms of this Online Privacy Policy, documents containing the revised policy on the relevant Website(s) will be updated.

How to Contact Us

If you have any questions or concerns about this Online Privacy Policy, please contact us at help@strive.com.